United Republic of Tanzania in collaboration with partners launched a vigorous campaign to intensify accountability at all levels, to accelerate reduction of Maternal and Newborn deaths in Tanzania.

The campaign slogan is ‘Jiongeze Tuwavushe Salama’ interpreted as intensification of efforts across all levels to prevent avoidable Maternal and Newborn Deaths.

The main objective for the campaign is to enhance accountability to the Government leaders including politicians, Religious leaders, Non-Governmental Organization, Development Partners, Implementing Partners, Media Houses, Health Care Providers, Community, Individual and Families as a whole to complement Government efforts in reduction of Maternal and Newborn deaths in the country.

The campaign took place on 6th November, 2018. The Guest of honor was Honorable Samia Suluhu Hassan, The Vice President of United Republic of Tanzania.

The campaign will run for one year and thereafter the evaluation will be conducted to assess the progress and achievement attained.